Challenge

The client was considering expansion into new locations and needed a clearer understanding of their market potential. Management required evidence about local demand, household shopping patterns, consumer preferences, category spending, competitive conditions, and the promotional channels most likely to reach prospective customers.

The Quicksteps Approach

Quicksteps developed a multi-stage market-research program combining secondary research with qualitative and quantitative field research. The study examined market dynamics, household demographics, spending patterns, product-category preferences, shopping frequency, purchase decisions, and the factors influencing supermarket choice.

The engagement also assessed prospective locations and explored the promotional platforms and offers most likely to attract local shoppers. The collected information was analyzed and organized to support management’s location-prioritization and market-entry planning.

Outcome

The market research was completed, providing management with a structured assessment of the prospective locations, consumer shopping behaviour, and relevant promotional opportunities. The findings created an evidence base for comparing locations and informing the client’s expansion planning.